Reuse, recycle

At Hootsling, we’re committed to sustainability and protecting the future of our planet. As a business, we're constantly strive to be a force for good by utilising sustainable resources and creating products and processes that are eco-friendly. We want to show that's possible to coexist with the natural world without harming it. Recycling is just one of the ways we can make a difference – it gives old material a new lease in life and is kinder to the planet than throwing it away. Plus, it can help save money in the process!

One thing's for sure, we live in a throw-away society where we often buy new things instead of reusing what we have. But this isn't always necessary. For example, do you need to buy the latest mobile phone every few months? Or could you keep the current one a bit longer?

There are many ways to reuse everyday objects instead of throwing them away. For example, you could ask family and friends if they would like to use your old mobile phone. What might be out of date to you could be considered extremely hi-tech by your gran!

One man's trash is another man's treasure

When it comes to fashion in particular, one man's trash is another man's treasure. That's why pre-loved clothing apps like Vinted have become so popular with people in search of unique style and value.

There's nothing quite like finding a hidden gem in a sea of second-hand clothes. Whether it's a vintage dress or a pair of designer jeans, pre-loved clothing apps like Vinted are full of treasures just waiting to be discovered.

Who doesn't love a good fashion show? We certainly do here at Hootsling HQ! There's nothing  taking something that would have otherwise been discarded and turning this into something unique and original. We get a great kick from showcasing our latest creations and strutting our stuff down the office catwalk!

So next time you need something new, think about giving something old a second chance. You might be surprised at what you come up with!

Recycling old content

Do you ever struggle to come up with new ideas for your business content? Don't worry, you're not alone. Every business owner faces this challenge at some point. The key is to keep thinking outside the box and experimenting with new ways to reach your target audience. Keep the reuse and recycle mantra in mind when this happens - with a little creativity, you can come up with fresh, engaging content that will help you achieve your larger business goals.

Why not reuse and recycle your content in the same way as your mobile phone or jeans? This might sound like cheating, but it's actually a great way to get more mileage out of the material you've already spent considerable time creating.

When I first learned about this concept, I've got to admit I was sceptical. I thought that for content to be effective, it always needed to be totally original and fresh. But in an era when quality content is king, recycling old ideas is an excellent way to take what you've already got and put it to work.

Turns out here are plenty of reasons why repurposing content is a smart idea. It's an easy way to boost your brand and revitalise previous ideas. Plus, since the content already exists, there's very little effort required on your part.  

Get those creative juices flowing

Content inspiration can come easily on certain days. In fact ,it's often amazing how many ideas can pop into your head while  tasks like brushing your teeth. However, there are also days when no matter how hard you try, it's difficult to get those creative juices flowing. That's where repurposing content can really save your bacon.

Fresh perspective

Repurposing content simply means recycling old content and giving it new life. This doesn't mean that your content will become stale or outdated though. With a fresh perspective and a few tweaks, old posts can be just as relevant and engaging as new ones. With a little creativity, you can easily find new ways of presenting and spin old topics into something totally new.

For example, let's say you wrote a post about music. You could explore various other perspectives on this subject, such as the most memorable advert jingle or what type of music creates the right atmosphere in shops. Maybe you could even write about how music can transport you back to specific times in your life. The possibilities are endless!

By taking something that you've already posted and turning it on its head, you can create something that feels fresh and new - even though it may not be entirely original. So next time you're stuck for ideas, look back a tyour previous work and see where you can present it in a different way and add a new perspective.

Rome wasn’t built in a day

When it comes to building an audience, Rome wasn't built in a day, and neither will building your online community. It takes a considerable amount of time to create consistent, quality content that followers will want to engage with.

Repurposing old content is a great way of speeding up the process. By taking something, you've already posted and making it fresh again, you can reach a whole new audience than you did with your existing message. There are plenty of reasons to do this - maybe the original piece was very popular or maybe you didn't get in front of enough people the first time around. Either way, revisiting old ideas is a great way to grow your tribe.

This process can also help your article show up higher in search engines, potentially bringing in new readers. But above all, the main focus should be on creating content that appeals to a wider range of people. The first time around you may have only hit one target group, but by revamping your content you can expand its reach even further. Quality content shouldn't be left behind, so aim to repurpose your content regularly. 

Times they are a-changin'

In today's ever-changing world, it's important to keep your content fresh and relevant. As the great Bob Dylan once said, "The times they are a-changin". We have to change with the times, or risk becoming irrelevant.

Madonna and Lady Gaga are perfect examples of this at play– they've both reinvented themselves multiple times throughout their careers, and as a result, they're still relevant today. As content marketers, we need to take a page out of their playbook and apply this to content creation.

If it's good enough for Madonna and Lady Gaga, then it's certainly good enough for me!

KazD - Content Marketer in Training